: One of the brands that has been on the shortlists for trendy andtrend-setting shoes every year almost ever since it was founded is Skechers. But it’s interesting to look back on the origins of the company andrealize that what is now a footwear empire that spans across many continentsand that sells many types of shoes, including running shoes, exercise shoesand even dress shoes and boots started out relatively small.Skechers started out as a company that focused primarily on manufacturingskater shoes. This, you might think, could be a problem as the skater shoemarket is primarily – if not exclusively – a younger market, and youngconsumers are known to have very little brand loyalty and for being the mostvolatile of buyers. Therefore, the fact that you are able to be sosuccessful starting with this customer base is in itself a testament to howgood the shoe and the company are. Anyone that was around at the time sawhow quickly Skechers established itself from the sort of underground shoethat the skater kids liked to the shoe to have if you were the trendy kid inhigh-school or college. And the fact is the whole theory of how teenagersand young adults have little brand loyalty has gone out the window when itcomes to Skechers. Many people who were young then and are now much olderwill still swear by the company and keep wearing their shoes
jackets. Naturally ithelps that the company has diversified its stock and now appeals to a muchbroader customer base, but the word “comfort” is always thrown around whenSkechers are being discussed, and that is probably the basis of theirsuccess.No matter how stylish or fashionable or even high-tech a shoe is, how goodyou feel when you’re wearing it is going to represent the majority of youropinion towards it. In my personal case, the fact that a shoe is not onlystylish and comfortable but can also be used in varied occasions withoutclashing, be it a dinner party or a quick drive to the store is definitelysomething that is taken into consideration when picking a shoe. And a brandthat is notorious for having worked perfectly in filling that slot in thepast is something that I’ll definitely go for in the future. And that iswhat Sketchers are: comfortable shoes that you can trust to be stylish inpractically every occasion you find yourself involved in down jackets.