The trio of Bollywood music composers Shankar-Ehsaan-Loy composed the official theme song of the World Cup 2011. The three have composed the three versions of the song titled ‘De Ghumaa Ke’ in the languages Bengali, Hindi and Sinhalese.
The tournament is going to start on February 19 and it will conclude on April 2 and will be held in three nations namely India, Sri Lanka and Bangladesh.
The theme song ' De Ghumaa Ke’ is known as a very passionate number that aims to create the fierce sense of competition and the strong desire to win. The term will literally mean Hit it Hard and this is one of the word used by all of the cricket fanatics for their favorite player and team. Basically, this is the theme of the game and has been incorporated in the song.
The song has been out on December 31 and heard through different radio networks in India and ICC's global production and broadcast rights holder ESPN Star Sports. The grand start of the World Cup 2011 is just one and a half month away and the music directors trio have given this enthusiastic number to be hummed by all cricket fanatics until the event comes.
Shankar Mahadevan stated that cricket is like a religion in India so they are feeling very privileged to compose the anthem for the World Cup this year. He said that the audience will get enough time before the tournament to learn the song by heart.
Ehsaan Noorani also added that they have used several colloquialisms like ‘jiyo khiladi wahe wahe’ known to raise the winning spirit quality of the players. They have also incorporated a lot of Indian rhythms as well as a rock and hip hop tune.
“We are very proud that we got the opportunity to make this ICC World Cup song and along with O&M (Ogilvy and Mather) and our lyric writer Manoj Yadav, we composed the song. This is for three countries. It’s going to be dubbed in two languages,” Shankar said.
The song is a peppy foot-tapping number that has earned popularity in the country with barely two days from its release date.