BenQ Forays Into Indian High Zoom Camera Market
With BenQ's venture into India's digital camera market with the launch of its first high zoom bridge type digital cameras, i.e. the GH600 and the GH700. The decision to launch these two digital cameras may work very well for the Taiwanese company since the Indians are now rapidly taking to digital cameras due to the growth of consumerism in the country. Bifurcated into primarily two segments, namely, Point and shoot, and DSLR, BenQ's latest launches belong to the former category. What makes the GH600 and GH700 an amazing deal is the fact that these two point-and-shoot cameras feature a 21x optical zoom along with a 16-megapixel sensor and offer a 25mm wide-angle view. The GH series cameras also include O.I.S. Support, 1cm Super Macro Mode and a 3 inch 460k LCD screen.
Focusing on the first of the duo, GH600 is capable of shooting HD 720p videos at 30 frames per second, and also sports an interdependent button that allows the user to start recording almost instantaneously. Its aspherical lens is made of high-transmission, low-dispersion material and also has a nano-scale, anti-reflection coating that enhance the lens' focus. Available in black and white variants, it costs Rs 10,999.
The second one, i.e. the GH700, is a tad bit costly as compared to the GH600. And the reason is its high-performance optical zoom lens, a BSI CMOS sensor and a high-speed digital signal processor. BenQ claims that its back-illuminated BSI CMOS sensor helps increase sensitivity and reduces noise levels by up to 50 per cent. Also, it can shoot 1080p full HD videos at the speed of 60 frames per second. Plus one can also click pictures while shooting a video. But what makes this one the real deal is its HDR III technology, which allows the user to take three different photos with different exposures and combine them to create a much more balanced picture. BenQ has given this one a price tag of Rs 15,999.