Vespa LX 125 to be launched by 2012
Italian based scooter & Motorcycles manufacturer, Piaggio Group may launched its new Vespa LX 125 model in India by the end of 2012. The company Board of Directors of Piaggio Mr. Roberto Colaninno & C. S.p.A. accepted the strategic guidelines and industrial plan of a new Piaggio Group opening in India for the manufacturing and sale of two-wheelers.
The company will initially start developing its new Vespa LX 125 model specially for the Indian auto market. The plan was sanctioned on 6th June 2010 by the Piaggio Board of Directors Provides for the building of a new facility in India with the production capacity of around 150,000 units of two-wheelers annually. The company plans to invest 30 million euro in the current financial year (2010-11).
The company aims to get revenues of approximately 70 million euro in 2015. On the other hand, there are many scooters that are performing well in the country including Honda Activa, Honda Eterno, Honda Aviator, Mahindra Rodeo etc.
Honda Motorcycle & Scooter India (HMSI) dominates the Scooters segment in the country and it is standing at the top level of scooters in the auto market. Piaggio hopes that the new Vespa LX 125 will give a tough competition to Honda Activa, Honda Aviator and Mahindra Rodeo. Meanwhile, India Yamaha Motor is also planning to launch a new premium scooter and motorcycle in the Indian auto market including Yamaha SZ, Yamaha BWs and Yamaha YZF R125.